Sage enforces its strategy to win mid-market customers thanks to worldwide products like Sage CRM or Sage ERP X3, formely known as Adonix X3 that was acquired in 2005. Since 2010, Sage ERP X3 has been carefully placed on the German market and is positioned as a competitor of Microsoft Dynamics AX and SAP ERP.
Over 3,300 customers with 180,000 users worldwide currently use the products that can be bought directly or from Sage’s 220 partners – with a total of 1,800 consultants worldwide. Sage targets companies with more than 200 employees, who’s ERP solutions are either obsolete, aging solutions or that are looking for alternative systems for their subsidiaries.
Other positives are that Sage ERP X3 is available in 10 languages and 14 legislations with customers in 55 countries. This year Sage will launch versions of the software dedicated to specific industries. A Cloud offering is planned for next year in the V7 roadmap.
It is likely that the biggest challenge for Sage is to increase the number of qualified distributors and trained consultants. Sage wants to increase that number to compete with SAP ERP and Microsoft Dynamics AX.
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